Press Release: First Ever World VFX Day


INTRODUCING ‘WORLD VFX DAY’: A GLOBAL CELEBRATION FOR VISUAL EFFECTS

London, 24th October 2023: A collective of visual effects studios, organisations and professionals have established an exciting new annual event, ‘World VFX Day’. Scheduled to make its debut on the 8th of December, this worldwide observance aims to cast a spotlight on the visual effects industry, which enables filmmakers to visualise stories beyond the realms of imagination. 

Visual effects (VFX) has long been seen as the unsung heroes behind the awe-inspiring magic witnessed on both the silver screen and television. ‘World VFX Day’ seeks to foster a greater understanding of the skills and artistry across the wider entertainment industry and with consumers.

VFX boasts a market size valued at around USD 9884.95 billion in 2022, featuring an estimated 600 studios and a workforce exceeding 100,000 professionals worldwide.

Supporters of ‘World VFX Day’ so far include: Framestore, DNEG, Ghost VFX, MPC, Pixomondo, ILM, Mavericks, Moonraker, WētāFX, Untold Studios, Cinesite, beloFX, Milk FX, Blue Bolt, Afro VFX, Territory Studio, Important Looking Pirates, Jellyfish Pictures, Firebrand VFX, Access VFX, View Conference, FMX – Film & Media Exchange, Escape Studios, The Rookies, NextGen Skills Academy, Foundry, Corridor Digital, Befores and Afters, Humans of VFX and more

Anyone in or outside the industry are encouraged to take part by becoming an official supporter, attending upcoming events, joining the conversation online and sharing their work using #worldvfxday.

Sign up to the ‘World VFX Day’ newsletter for the latest news and events: https://mailchi.mp/651b2a6c2ad9/world-vfx-day 

“I’ve worked in visual effects marketing for around five years and I’m constantly in awe of what is created. But not enough people outside of our industry realise how much work and passion drives what we see on screen. The ‘World VFX Day’ initiative endeavours to provide a platform for the positive recognition visual effects deserves.” Hayley Miller, VFX Marketing Consultant and initiator of ‘World VFX Day’.

END

Data Sources:

  • Global Market Research Updates
  • Studio Hog

About World VFX Day:

‘World VFX Day’ is an annual global observance, held on the 8th of December, dedicated to celebrating the exceptional achievements and contributions of the visual effects community to the world of entertainment, and beyond. The 8th of December is chosen in homage to George Méliès’ birthday, a filmmaker who was one of the most prolific early pioneers of visual effects. Founded by a collective of VFX studios, organizations, and professionals in 2023, this event seeks to elevate the profile of the VFX industry, promote unity, and foster an overall greater global recognition.

Media Contact:

Hayley Miller

Founder | VFX Marketing & PR Consultant 

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